GLOBAL REACH, LOCAL FEEL
LIVERPOOL, UK
MARSEILLE, FR
VALPARAíSO, CL
HAMBURG, DE
NEW ORLEANS, US
GENOA, IT
BUSAN, KR
DURBAN, ZA

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CELTIC HOME KIT LAUNCH - 26/27

WHAT WAS ASKED

adidas and Celtic brought us back to tell one of football's greatest stories.

The 60-year anniversary of the Lisbon Lions needed reverence, perspective. The kind of storytelling that understands what that team means - not just to Celtic supporters - but to football culture as a whole.

WHAT WE DID

We created a documentary-led campaign that brought the story of Lisbon to a new global audience.

Working end-to-end across creative, production and delivery, we combined archive, contemporary filmmaking and the voices that continue to carry the story forward.

No overproduction. No forced emotion. No rewriting history.

Just one of football's greatest achievements, told with the respect it deserves.

OUTCOME

A launch that connected generations of Celtic supporters. The Lisbon Lions were introduced to younger football fans around the world, and positioned the anniversary kit not just as a football shirt, but a tribute to a team that changed the club forever.