LFC x adidas: 25/26 THIRD KIT RELEASE

WHAT WAS ASKED?

Deliver an original kit launch campaign for adidas that represented Liverpool people and culture.
Photography as well as hero film.

WHAT WE DID

End-to-end creative and production delivery.
We cast James Nelson Joyce, wrote the script, delivered production and oversaw the edit.

The work leaned into local vernacular, humour and the energy of the city rather than traditional football advertising.

OUTCOME

The campaign delivered the highest viewed-to-shared ratio on adidas Football Instagram at the time.

adidas’ LFC third kit was already a banger, we just helped land it.

Most importantly, the work felt culturally owned by the city.