MONTIREX RUN PARIS:
The Ask:
Launch challenger brand Montirex in the running space with a product focused film plus photography shot in the French capital.
What We Did:
Engaged with Paris’ authentic running community to showcase guitarist and runner Timothé Lambert and his training partners. We put together an international All Our Friends crew to lead on creative and production.
Outcome:
- Authentically launched Montirex in the running space on a global scale.
- XXX Numbers on socials



