JAMESON x EFL x YOMBO

WHAT WAS ASKED?

Jameson came to us looking for the face of their English Football League content across the 25/26 season.

Not polished presenter energy.
Not someone media trained within an inch of their life.

Someone who actually felt like football culture now.

WHAT WE DID

We took Yombo — an upstart creator grafting his way through the Liverpool internet scene — and put him front and centre.

No overthinking it.

Just Yombo, doing his thing.
In the mixer. On the concourse. Outside grounds. In taxis. In kebab shops. In amongst actual fans.

He travelled the country telling EFL stories in a way that felt raw, funny and genuinely connected to supporters.

The best bit?
It never felt like forced “content”.

OUTCOME

The campaign gave Jameson cultural credibility within football spaces that brands usually struggle to access authentically.

Yombo’s audience grew rapidly across the season, with clips consistently travelling organically on TikTok, Instagram and football group chats. - Don't mind it!

More importantly, fans bought into him — and by extension, the brand.

Which is usually the bit money can’t fake.